Are You Ready to Go Paper Free and Save a Tree?
In today's edition of the Digest, I want to share some of my favorite designers and DPJNs with you.
I'll say up front that this isn't an exhaustive list, and that I suspect you'll find (or already know of) a LOT of people and planners out there that I don't mention.
One of the great things about the DPJN market is the diversity of both the customer base and the creator base.
I choose THESE people because they cover a range of styles, approaches, and business levels, and I wanted you to see that there are a LOT of ways to approach the DPJN market while infusing your own personality into it – something I think is essential to ensure YOU and YOUR PRODUCTS stand out.
It's my hope that sharing some of these people and designs with you will be inspiring, will make your mind explode with possibilities, and will allow you to dive in and test a few DPJNs on your own, so you get a real feel for them.
Oh, and you'll see EACH of these folks has an option to get some free stuff…SURPRISE!
Okay, here we go…
NAME: HOLLY PIXELS
I learned about Holly while viewing a completely unrelated how-to video by one of my favorite card makers.
In it, she mentioned meeting Holly at an event, learning about digital planning, and her excitement over just having tried her first digital planner.
Of course, the name – Holly PIXELS(!) – caught my attention, so I looked her up.
She's got a very diverse business that's not all about DPJNs, so if you're thinking of adding this market to an overall business, you can get a sense of how she's done it.
I like a lot of her designs, and there's something about her that reminds me of Ina Garten, the Barefoot Contessa, both of whom give me the warm fuzzies.
NAME: JESSICA MASSEY
I ran across Jessica's work while doing some research on Etsy. I was struck by the concept of Hustling Sanely, which lead me to kind of drop down the rabbit hole of her work.
You'll notice that Jessica is another business owner who does more than just DPJNs, and she's extremely active across a LOT of channels.
Her design ethic mixes fun and practicality, which I think is a plus.
NAME: LUCY SERRANO
Freebies: https://www.creatingwithlucy.com/ (Scroll ~1/4 Down the Main Page)
One of the first digital planners I purchased was created by Lucy Serrano. I did a simple Google search on “GoodNotes Digital Planners + iPad Pro,” and then went to the IMAGE results of the search.
I scrolled around until I saw a design and color scheme I liked, clicked the link, and I ended up at her Etsy shop.
Her work is simple, clean, colorful, and creative, which sealed the purchase deal for me.
When I dug a little deeper, I learned she's a teacher – she works with 2nd – 4th graders – and she's pretty young herself.
Obviously, her DPJN stuff is a side gig to her teaching, but what she's created in terms of a platform is pretty impressive given the time I know from experience it takes to work in a classroom.
NAME: JESSICA STANSBURY
As far as all-around business models go, I think Jessica has one of the best out there.
Her designs are fabulous and you'll notice her Etsy shop does NOT have HUNDREDS of items. She has 13 in all, and her shop has recorded over 200 sales, so take those numbers to heart as you look at other shops that have hundreds of items and thousands of sales.
This CAN be done a step at a time, and you CAN find success gradually!
You will likely notice that Jessica is very much an online entrepreneur, has followers outside the DPJN market, and dazzles while being authentic on her YouTube Channel.
Now, please don't get worried that you have to appear on camera! I don't, and plenty of others don't, and it's not an issue if you're GENUINE in YOUR OWN WAY.
I just want you to get a sense of her playfulness, her openness, and her personality – all things you can infuse in videos without having to worry about hair, makeup, clothes, scenes, or cats that jump up on your desk while you work!
NAME: MARINA DUQUE
I saved Marina for last because she is probably the most most unique DPJN creator I've run across, which is definitely a product of her graphic design background.
If you scour the internet, you will probably NOT find anyone else doing DPJNs the way she does.
One look at her Etsy shop, and you'll see exactly what I mean.
She's also doing things right with her policies there, which I think everyone should be using as a model.
Okay, that's it for this Edition!