Are You Ready to Go Paper Free and Save a Tree?
In today's edition of the Digest, my plan was to talk a bit about paper versus digital, but since the last Edition, I've been flooded with people asking the same two basic questions, and they're important, so I wanted to shift gears and respond to those concerns first.
Many of you have emailed me wondering if DPJNs are an all-year-around kind of item, or if they're really just hot sellers near the end of each year.
The answer is: IT DEPENDS!
If you create DPJNs that are SPECIFIC to a year, then obviously, THOSE items are going to be less popular the farther along in the year we get.
For example: A 2020 dated planner is pretty much out of date at this point, BUT it's the framework for you to create a 2021 planner, so it's NOT wasted effort.
Not to mention that once we pass the 6-8 month mark of the year, the time is PERFECT to offer a deal on an 18-month dated planner that encapsulates the remainder of 2020 AND includes all of 2021.
Keep in mind that other than DATED items, the demand for DPJNs is an ongoing, evergreen thing, and while there IS more demand as the year draws to a close – and even at the very beginning of the new year – devoted DPJN fans are ALWAYS on the lookout for new items to create their monthly spreads, and that's where YOU come in as the designer.
The other related item I've been getting a LOT of questions about is whether or not DPJNs are suddenly NOT as in-demand as they were with so many people staying home right now.
From what I've seen, the opposite is true given a LOT of folks are now having to step up their use of technology and plan with greater care in terms of balancing their at-home duties with their at-home-and-working duties with their at-home-schooling-and-babysitting duties!
And even as many places begin to slowly open up, things are very fluid right now, and we may see rolling openings and closings impacting our everyday lives for an extended period of time, and planning is NEVER going to go out of style!
Couple that with the fact that journaling and note taking are also evergreen, and there's really no need to be concerned that this market is going to suddenly disappear.
Remember, it grew to huge while many folks were still laughing at the iPad and other tablet technology, and now that iPads are about as common as iPhones in developed areas of the world, this is a market that's going to keep growing.
Hopefully, the above has set your mind at ease!
Next time, I really WILL talk about paper versus digital, what the primary market draw is, and whether or not there is a crossover segment you can engage with and sell to.
Okay, that's it for this Edition!